(Continued from: How to build an opt-in list that will block out the Sun)
How to Build your Website, and how list building can allow you to know the wants and needs of your Prospects.
Tell me if you've heard this before, the money is in your list. Building your profitable opt-in list, is a long process. The first step is to have a website. Your website should provide numerous navigational features for your visitors. I highly recommend having your sign up box, postioned on the top of every page. Building your list allows you to find out what people want or need in your choosen niche.
Reasure your prospects, and How to find a good topic for your newsletters
Provide incentive along with a concrete privacy statement reassuring your potential customers that you will not sell,rent or abuse there email address in anyway. Next you want to find a topic for your list, in which you are passionate about. I recommend writing a list on topics that you are interested in, or that you know or are an expert of. Label each topic with a problem that it's facing, and narrow it down to the most profitable niche.
You can find out which niche is most profitable by simply inputting topics keywords at google.com If for example when you type in the keywords and you see a one out of 1 million results. But another keyword topic results in a one out of 50 million, you'll then realize that the conversion rate of the second option is greater. Thus more profit...
Providing Incentives, and how to come up with Content for your subscribers. If your unable to Find one on your Own.
When creating your newsletters, it is important to provide your list an incentive. A free product related to your topic like a report, in which you can create yourself. Private label rights are another option especially if your experiencing trouble with coming up with your own content for your newsletters etc... To find private label rights, on your topic go to google.com then type in your topic for your newsletters, and end it with private label articles. For example, if your topic for your newswletters is dogs, then type in dogs private label articles and you should find many articles on your topic. What private label rights are is basically being given the right to edit and/or resell products like ebooks, in your name. Private label right is an excellent strategy for listbuilding.
How to create your Landing Page, and the importance of your ads description
Next is creating your landing page. When someone clicks your ads, the page that results is known as your landing page. For a dramatic increase in conversion rates, be sure that the call of action of your ads resembles or are simular to the call of action on your landing page. Why? because your visitors click on an ad based on description of a topic that interests' them. When they realize the description doesn't match the landing pages content description. They will then proceed to the crisscross, red icon on the top of there browser resulting in know conversion.
Should Testimonials be apart of your landing pages
Then perhaps the most important aspect of your landing page is, the art of testimonials. Testimonials should definitely be apart of your website content. Because people want to see believable proof that your website is concrete an in some way profitable to them. Testimonials are most effectively postioned by relevant ads on your landing page, about a specific part of your product or service. For example, the tools you provide, resources, marketing material etc...
How to Write to your list, and why you shouldn't put other links on your landing page.
Entice your visitors by using second person language. For example, "We invite you to..." instead of sounding demanding by saying,"You should go to..." or "go to...because" etc... In doing so, your conversion rates will climb once again. Also make sure the only way off your landing page is the opt-in link, or the red crisscross button on the top. Why? because taking your visitors to a different area of your website, makes it less likely for them to convert. So if possible, display as little amount of links off your landing page. I recommend setting your landing page up, so that the can view other parts of your website. But without leaving the landing page.
Now that we've wrapped this present up. It's time to put on the bow...using autoresponders programs for turn key solutions. Autoresponders allow you to for example, set up your email newsletters to be automatically sent to your list without lifting a single fingure.
To Your Success, Danard E. Vincente
Email me at: danardvincente@gmail.com
Marketing Consultant
Now that we're all Wrapped up, it's time for you to
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