Email Marketing-How To Create The Perfect Sales Letter

Email me at:danardvincente@gmail.com

The Secret...

The big lucrative secret to creating the perfect sales letter, is but multiple amounts of small tasks which are all essential to accomplishing the perfect sales letter. In the beginning, assuming that you experienced this already...your sales letter produced a 2-4 % conversion rate. The art of gaining credibility, will dramatically raise this stat along with improving your sales letter through experience.

Effectively Writing your Sales letter

Good writing skills, personality, and the ability to act are all essential attributes to construct the perfect sales letter. I recommend your sales letter to be long and informative. The type of customers you want are patient and have the willingness to observe your products. Futhermore, the width of your sales letter should only be about 70%-80% of your computer monitor. Stretching your sales letter from one end to the other, not only looks unprofessional but it shortens your sales letter. Additionally, your sales letter color scheme should be a traditional white background with black texts and there should only be a single page not a second or continued page in your sales letter. Your potential customers focus is essential, distracting links such as google adsense or a faq link should not be included in your sales letter.

Creating Attention Grabbing Headlines, and Customer Relations

If possible present only your pay button and nothing else in your sales letter. Unfortunately, a large portion of your visitors or prospects will not buy your product. Create or allow your prospects an affiliate link, which makes them a profitable customer by advertising, and exposing your product to other people. Headlines and sub-headlines are essential, remember to reframe from overusing capital or bold letters in your headlines. Format a few important selected words while making sure these word are meant to grab your visitors attention so they'll want to read on.

The hook or sub-headline of your sales letter, should encompass a summarized version of your sales letter. Enticing your prospects to act now. Your job here is mentioning the benefits to your prospects, to read on. Your introduction job is to present a problem your prospects will be facing, followed by your products solution(s). Address your prospects as a specific group involving or describing a problem there are facing. For example, if you are trying to sell radios then say something like,"Hello fellow musicians."

Why to Sell your Products Solution

Connect, and create a feeling of involvement when writing your sales letter. Perhaps even more important, is to mention the profitability or benefits of your product, as well as what form or features makes up your product. (Physical or Digital) As an added bonus, provide master resell rights to your prospects so they are aware of the profitability they can make in the future after purchasing your product. Believe it or not, selling your product is a mistake. Selling your products solution is whats more important, because your prospects want to know what solution your product is providing...They don't want the product for the product, but rather the solution that your product provides them.

Terms to use...and Terms not to USe

Limit the use of the word free. Free is no longer a hot button, because anything labeled as free, usually people are aware or think not much profit or money can be acquired with your product. Personalize your sales letter with 12 of the most proven persuasive words on the internet. Because people are non-risk takers, to overcome this issue using these words effectively throughout your sales letter is essential.

Guarantee
easy
you
proven
love
safety
new
money
results
health
discover
and save


Now you've heard the expression, "Sticks and stones may break your bones, but words don't mean a thing." That doesn't apply here, words are powerful tools in your arsenal. As for the sticks and stones...well dodge them...

Here are some common words you should not use...with there alternatives

Sell, instead use the word help or acquire.
Monthly fee, instead use the word monthly investment.
Cost or price, instead use investment or amount.
Buy, instead use the word own.
Deal, instead use the word opportunity.
Problem, instead use the word challenge.
Cheaper, instead use the word more economical


The words I just provided you with, provide your prospect with positivity, allows them to feel involved and the secure feeling of a worthwhile investment.

Finally your success depends on you providing the answers to the following questions:

Why should I trust you?
Why should I buy now and not later
Why should I buy from you? and What is the level of your credibility?
How can your product or service help me?
Why should I purchase your product or service? Why not other peoples?
Why should I pay the price you ask?

Answering those six questions, will perfect your sales letter an additionally provide you an opt-in list that will block out the sun...


To Your Success, Danard E. Vincente

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Testimonial Magic- the Art of Credibility

Email me at: danardvincente@gmail.com


Question.

Is a testimonial a statement written by your customers broadcasting how great your are? no. Although your establishing trust among your prospects, there interests resides in your products solution. Your testimonials should mention results of the benefits of use from your products or service. Additionally providing your customers photos, full name and city, state, country and with permission provide there website url and contact email address.

How to Obtain vital Statistic by rating.

You may also allow your visitors to actually rate your testimonials, this is of course optional. I'm going to incorporate it into my testimonials in the near future. Because you can use the stats you gain from ratings on a scale from one to five, and with this information you can tell if your visitors view you and more importantly your product. As being credible, and your able to view what kind of testimonials your prospects want to see.

Magically watch as your credibility undergoes amazingly dramatic increases in sales, because your prospects are now aware how pleased your customers are who benefited from your products solution.

How Many Testimonials should you provide on your sales letter?

Naturally we are all human, prospects require a reliable source to fix the problems they are facing. Leave no doubt in the minds of your prospect that your products solution will fix there problems, by providing a sea of testimonials in your sales letter. To increase your conversion rates even more, obtaining quality endorsements from top names in your niche will 100 percent convince your prospects your products solutions is credible.

How to Collect Testimonials from your customers, friends, etc...

Collecting testimonials is the fun part...Getting your hands on influential peoples email, and politely asking them to provide you there testimonial. After enjoying a sample or trial version of your product, can be the best option to collect credible testimonials. Provide incentives or rewards, by hosting contests for the best written testimonials in exchange for publicity or some type of reward.

You can also give a sample or trial version of your product to friends, co-workers etc.. Another way to collect testimonials is through forums and groups involving your topic of interest for your product. Then providing after establishing a relationship, and providing them a sample or trial version of your product in exchange for a testimonial. If they enjoy the benefit of use from your product, they'll provide there honest testimonial.

Establishing testimonials will not only have your competitors on there knees, but link popularity in search engines will result as well my friend...



To Your Success, Danard E. Vincente


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