Showing posts with label list management. Show all posts
Showing posts with label list management. Show all posts

Thursday, July 31, 2008

Emailing Basics: Irritant Or Liberator, a must know for List Builders





Initially email (short for electronic mail) was a service which allowed researchers and scientists working on government sponsored projects to communicate with co-workers via the internet while in separate locations. Emailing programs like outlook express can be used to send, receive, create, store, print and delete email messages. A "username" and domain name, provided by Internet Access Providers(IAP or ISP) for example Google, gmail, or Yahoo mail are essentially building blocks of an email address. An email address provides an individual the ability to receive internet messages (email) in a variety of styles and formats. For example if we decide to use gmail to obtain a email address, our email address will look something like this, yourusername@gmail.com.

I use to wonder what the @ symbol stands for... I finally performed researched about what this symbol means, and found out the symbol @ is a initialism of the words, "pronounced at" and is used to simply separate the username from the domain name.

Modern technology allows us humans to communicate via the internet, through a process known as "internet telephony" or voice-over-IP(Internet Protocol). This feature leverages the internet in a way that connects a calling party, for example a "Publisher" to one or more local or long-distance called parties (or Recipient). Understand that when in the process of Sending Our Marketing Messages, that just as we address a letter when using a postal delivery service. In order for the intended recipient to receive our message... We are required to have prior knowledge of there specific email address to be able to contact them, and vice verse.

Simple mail transfer protocol, or SMTP which is a communication protocol used by some outgoing mail servers in which are operated by our internet service provider determines the best route for data or messages through the internet and then proceeds to send our message. For example, we create an send a message using a email program. Our email program then proceeds to contact software on our service providers outgoing mail server. The Outgoing mail servers discovers the most effective and appropriate route for our message, then sends the message traveling along internet routers to the recipient's incoming mail server.

Technology provides us with the ability to specify our criteria using filters which can be used to determine what to do with incoming messages as they arrive. To manage this feature, first open your gmail account and proceed to the "create a filter" link on the top of your gmail account which is located on the right-hand side of the "Search the Web" button. Now input the email addresses of people whose messages you want/or don't want to receive in the "From:" section. Then select the "Next Step" button, now Categories it using the specific options as you wish. For example, you can choose the "Apply the Label" option to organize the messages from a particular email in a specific area you wish (e.g.Folder). Just check mark the "Apply the Label" section, and click "Choose Label" then scroll down to "New Label" to categories a specific email address to be placed. You may also choose to "Delete it" and/or Star incoming messages, from this specific email address. When done click the "Create Filter" button, you may also apply the same criteria to existing messages encompassing that email address by check marking the "Also Apply Filter to xxx conversations below" xxx is how many messages received from a particular email address.

As you receive email messages an incoming mail server-also operated by our IAP or Internet Access Provider, holds the messages in our inbox until we use our email program to retrieve them. In respect to acknowledging the
Importance of building our list, and personalization when sending our marketing messages to our opt-in mailing list. Our responsibilities as list builders is one maintain the privacy and feeling of importance for our list. Therefore putting the email address of our Opt-in List in the "To:" field deprives our list the unalienable right of privacy and self-empowerment... Why? simply because committing the above action actually allows the intended recipients (our list), to know that the same message they received. Was also received by a large list of others, which may weaken trust...





Secondly, we are publicizing another individuals email address without permission to do so...
A solution to this problem is using the mail merge feature provided by the combined capabilities of Microsoft Outlook 2003, and Microsoft Word 2003 (You may Also use Word 2007 to Mail Merge Outlook not required). Mail merge allows us to address our list in a personalized format, by creating a single message for each recipient. Mail merge uniquely enables us the ability of providing the same information, in each version of a document or in this case an email message. Watch an Online Video on using mail merges, for mass mailing purposes

So is email an Irritant Or Liberator? You tell me...

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Wednesday, May 28, 2008

Email Marketing-How To Create The Perfect Sales Letter


Email me at:danardvincente@gmail.com

The Secret...


The big lucrative secret to creating the perfect sales letter, is but multiple amounts of small tasks which are all essential to accomplishing the perfect sales letter. In the beginning, assuming that you experienced this already...your sales letter produced a 2-4 % conversion rate. The art of gaining credibility, will dramatically raise this stat along with improving your sales letter through experience.

Effectively Writing your Sales letter


Good writing skills, personality, and the ability to act are all essential attributes to construct the perfect sales letter. I recommend your sales letter to be long and informative. The type of customers you want are patient and have the willingness to observe your products. Futhermore, the width of your sales letter should only be about 70%-80% of your computer monitor. Stretching your sales letter from one end to the other, not only looks unprofessional but it shortens your sales letter. Additionally, your sales letter color scheme should be a traditional white background with black texts and there should only be a single page not a second or continued page in your sales letter. Your potential customers focus is essential, distracting links such as google adsense or a faq link should not be included in your sales letter.

Creating Attention Grabbing Headlines, and Customer Relations


If possible present only your pay button and nothing else in your sales letter. Unfortunately, a large portion of your visitors or prospects will not buy your product. Create or allow your prospects an affiliate link, which makes them a profitable customer by advertising, and exposing your product to other people. Headlines and sub-headlines are essential, remember to reframe from overusing capital or bold letters in your headlines. Format a few important selected words while making sure these word are meant to grab your visitors attention so they'll want to read on.

The hook or sub-headline of your sales letter, should encompass a summarized version of your sales letter. Enticing your prospects to act now. Your job here is mentioning the benefits to your prospects, to read on. Your introduction job is to present a problem your prospects will be facing, followed by your products solution(s). Address your prospects as a specific group involving or describing a problem there are facing. For example, if you are trying to sell radios then say something like,"Hello fellow musicians."

Why to Sell your Products Solution


Connect, and create a feeling of involvement when writing your sales letter. Perhaps even more important, is to mention the profitability or benefits of your product, as well as what form or features makes up your product. (Physical or Digital) As an added bonus, provide master resell rights to your prospects so they are aware of the profitability they can make in the future after purchasing your product. Believe it or not, selling your product is a mistake. Selling your products solution is whats more important, because your prospects want to know what solution your product is providing...They don't want the product for the product, but rather the solution that your product provides them.

Terms to use...and Terms not to USe


Limit the use of the word free. Free is no longer a hot button, because anything labeled as free, usually people are aware or think not much profit or money can be acquired with your product. Personalize your sales letter with 12 of the most proven persuasive words on the internet. Because people are non-risk takers, to overcome this issue using these words effectively throughout your sales letter is essential.

Guarantee
easy
you
proven
love
safety
new
money
results
health
discover
and save


Now you've heard the expression, "Sticks and stones may break your bones, but words don't mean a thing." That doesn't apply here, words are powerful tools in your arsenal. As for the sticks and stones...well dodge them...

Here are some common words you should not use...with there alternatives





Sell, instead use the word help or acquire.
Monthly fee, instead use the word monthly investment.
Cost or price, instead use investment or amount.
Buy, instead use the word own.
Deal, instead use the word opportunity.
Problem, instead use the word challenge.
Cheaper, instead use the word more economical


The words I just provided you with, provide your prospect with positivity, allows them to feel involved and the secure feeling of a worthwhile investment.

Finally your success depends on you providing the answers to the following questions:




Why should I trust you?
Why should I buy now and not later
Why should I buy from you? and What is the level of your credibility?
How can your product or service help me?
Why should I purchase your product or service? Why not other peoples?
Why should I pay the price you ask?

Answering those six questions, will perfect your sales letter an additionally provide you an opt-in list that will block out the sun...


To Your Success, Danard E. Vincente

Learn How to Manage your List with ease!



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