Monday, June 2, 2008

Email Marketing-The Importance of Email Space For Customer Relations and Effective List Building


Email Me at: danardvincente@gmail.com


Before I discuss what email space is, and how it's related to effectively building relationships with your prospects. I want to make sure you are aware of the difference between bandwidth, and storage.

What Storage is.

Webmasters are limited to the amount of information or data in which can be stored on there website. This type of limitation is known as storage. Imagine a stadium (or server) with the capacity of allowing 10,000 people to park there vehicle in the parking lot. Each vehicle is valued at 1 MB of mega bytes so the maximum amount of mega bytes or vehicles you can park or store in this particular stadium or server is 10,000 mega bytes.

What Bandwidth is.

Webmasters are also limited to the amount of information or data which can be downloaded to there websites in a certain amount of time. Imagine the entrance to the stadium is narrow. Lets say your in a rental truck valued at 3,000 mega bytes, when you drive this truck (or data) through the narrow park entrance 3,000 of your 10,000 bandwidth space is took up. Occasionally bandwidth is limited to for example, renting only one truck, or only one download. Under these circumstance this is all that can be fitted in your bandwidth limit. Any additional data or trucks are stopped from being rented or downloaded until the previously rented truck or data is finished driving through the narrow entrance or is finished being fully downloaded.

Webmasters usually encounter or possess a website with a bandwidth limited to, for example renting a certain amount of trucks or storing a certain amount of data on a per month, per week bases.
Keeping in mind the amount of bandwidth is limited to 10,000 mega bytes per hour, if you for example rent two trucks valued at 5,000 mega bytes your bandwidth has reached it's limit. Your pc or computer deny any requests to access any more trucks or data by using a barrier between the truck or data and the pc.

What are my options at this point?

Once you run out of bandwidth, your website will no longer work properly. Because any data or trucks that are stored can not be downloaded or rented. Your options are to discontinue access to your website until bandwidth is reduced or reset. Or be charged for extra bandwidth...

Putting it together with Email Space...

Now that you have an understanding of what storage is, we can now discuss email space. Internet service providers, or ISP provide you with a email account with a email quota or default storage space of 500 mega bytes. There are different types of email services such as POP, or IMAP. POP or post office protocal is the most commonly used email service, and when you check your mail the messages are downloaded to your mail server until removed. Examples of a POP email service is microsoft outlook, or outlook express, this type of email service only allows access to manage and work with your mail on your own server or computer only. IMAP allows access to your incoming emails on any computer your using. Unlike POP, email messages arriving to you remain on your Internet service providers mail server until deleted.

Whether your using POP or IMAP email service, if you max out your mail quota your email program will stop working correctly. Any new arriving email will not be able to reach you. The jaws of life won't be able to reestablish your email program, unless you purchase more storage.

How this Occurs?

As new emails arrive at your email system (POP or IMAP) it is then sent to a personal area or space on your email services email server. Messages either stay on the server (IMAP), or are downloaded from the server (POP) when you check your email. Depending on email program settings those messages may stay on that email server for 3 days to over a month. If the amount of time a message stays on the server is to long, or a file attachment to large...you eventually run out of email storage space. Because your personal email space filled up, you are no longer able to receive emails.

How Email Space Relates to Customer Relations.

If you no longer can receive emails then your prospects or customers will not be able to connect or reach you. Building relationships with your prospects is essential in order to increase conversions rates for products or services your attempting to sell to your opt-in mailing list. Running out of email space frustrates your prospects or customers because they might have important questions for you. If you can't answer them because they can't reach you, they will begin to start thinking you don't care or you just want them to make profit for yourself.

How to fix this problem using Webmail in your panel.

With Webmail, you just simply delete the message you already viewed and no longer have use for. Then click purge deleted to clear storage space on your email server. This action also results in a quicker download of email messages when checking your mail.



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